Fundraising

Fundraising is an honest and honorable means to gain support for worthy causes. It is also hard work, a combination of strategy, skill, and art. There are no “magic formulas” and no “turnkey solutions” for nonprofit organizations. If somebody tells you otherwise, you are hearing some blarney!

That said, fundraising is not mysterious, and it should not be scary. Effective fundraising is both the chicken and the egg: it is the product of a strong program and the cause of a strong program. When program and administration function well, fundraising is easier; when fundraising is effective, programs and administration run well.

It takes money to raise money, whether by employing a pro or hiring a good consultant. To be sure, a large part of the nonprofit CEO’s job is fundraising. But it is not the CEO’s only job, nor should the CEO be the only one doing it.

It is tempting to think you can save some money and fly solo on fundraising. It’s possible to strike it lucky once or twice. But making all those mistakes will take a lot of time, and will waste money in the process of wearing you and your donors out.

The question must be asked: are you giving your donors the best value for their sacrificial gifts by fundraising as an amateur?

The goal of Connie Marshner & Associates is to bring you, our client, to the point where your organization can fundraise, and do so effectively. Since every organization is different, the first step is to assess the who, the what, and the how of your unique organization. This can be done for a start-up nonprofit, or at any time in an organization’s life when a tune-up is needed.

After the Inventory, we share our findings, and tell you the implications for fundraising, and give you a step-by-step plan for how you can fundraise more effectively.


Assessment by Telephone

Often for reason or budget, we are asked to provide a fundraising assessment by telephone. This generally takes 2-3 conference calls with top management and simple email questions from our office to yours.

While a personal visit is much to be preferred, one can begin on the phone until a face-to-face visit becomes feasible.